Healthcare Marketing—Navigating the Regulatory Landscape
By Adrienne Dresevic, Esq. and Carey F. Kalmowitz, Esq.
January 2010 — Marketing is an integral component of any business enterprise’s efforts to maintain and expand its economic base. At the beginning of this New Year, many imaging providers likely will strategize about their 2010 marketing programs as they contemplate the prospects of declining reimbursement and heightened regulatory scrutiny.