Welcome 2021!

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By Jacqui Rose, MBA, CRA, FAHRA

Welcome 2021!

I hope your New Year is going well so far!  It’s a new year with new vaccines!  Many are very hopeful the end of this pandemic is near.  What will 2021 look like?  What pandemic induced changes will remain, and which will we usher out the door?  As with any big changes, it’s important to understand the end game.   Significant changes can bring an opportunity to shape a new culture.  That culture determines our success or failure for achieving our goals.   Creating and sustaining any culture is critical and must be intentional.  Post COVID, what enhancements or complete overhaul can each of us make to our culture to improve our working environment and outcomes for our customers? 

AHRA has been enhancing its culture for a couple years now and we learned from this pandemic that we must improve our content and bring it to our members in new and different ways.   As we finalize the strategic plan and begin rolling out new initiatives, you will see some new offerings that will enhance your membership.  I will share details of those opportunities in future posts.  Our culture brings our purpose and brand to life, and we look forward to reshaping the future of Imaging leadership, to bring you the most value for your time and investment.  According to Gallup, culture creates alignment which spurs all the momentum in one direction to deliver a seamless experience for our team mates and members.  AHRA is in alignment to do just that and help you elevate your own performance. 

Thank you to those who submitted nominations to the AHRA Board of Directors to help shape our amazing future. Watch for your chance to vote this May.  Be sure to check out the free webinars we have going on and sign up for the Spring Virtual meeting taking place from April 6-8th.  Another tool to enhance your career is the Aspiring Leaders Program designed for emerging leaders and technologists with a desire to perform at the next level.  This is a comprehensive online program designed to help you master the fundamental skills and principles of good leadership, all at your own pace.  And don’t forget to prep for the Certified Radiology Administrator exam, offered this Spring.  Each of these educational programs also has scholarships to support you, just click here to see the many options available to you.  And while you’re on the website, check out all the amazing information on the Regulatory Affairs page.

Todd Whitaker, author and educator stated, “The culture of any organization is shaped by the worst behavior the leader is willing to tolerate.”   As leaders, we must commit to mentoring the next generation to assure a strong culture and assure that the worst behavior is exceptional.  Consider who on your team may benefit from this education or membership and introduce them to AHRA today.

Gallup’s Approach to Culture, Building a Culture that Drives Performance”, 2018. (Gallup, 2018)

Jacqui Rose, MBA, CRA, FAHRA, RT (R) is the 2020-2021 President of the AHRA Board of Directors. She is the Director of Medical Imaging, Telecommunications, IT and Lab,  UVMC; Medical Imaging, MVHN. She can be reached at jfrose@premierhealth.com


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