A Fruitful Harvest

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By Carlos Vasquez, RT(R), CRA, FAHRA, FACHE

November 2012—The AHRA cultivates its members by providing current and up to date products and services applicable to your challenges in imaging administration: by giving you access to real-time data supporting your decisions (AHRAdatalynx), by developing the CRA credential to recognize the achieved high standard in radiology administration, and a repertoire of products to assist you on your journey to success at any stage of your professional development.  Living in the heartland in November, I can’t help but compare and recognize that all the programs and products AHRA offers are strategically focused on the needs of our members and, at the end of the season, all AHRA hopes for is “a fruitful harvest” so it can reinvest in its members as it has done for 40 years.

We held our Fall Conference in New Orleans last month and had the highest attendance in five years! Some of the attendees had the chance to see and evaluate our first “Medical Imaging Marketing Track” with one of the presentations featuring AHRA’s  own Marketing Director, Mike Suddendorf.  Thanks to the Design Team, chaired by Jason Scott, and the supporting cast, Mark Feeley, Latasha Hill, and Shelley Wells for organizing such a successful conference.

Every year the AHRA and EF boards jointly review the strategic plan which often results in an initiative of strategic importance to sustain our AHRA mission. This brings me to highlight the successful grassroots membership campaign launched during the summer of 2011 with the objective of increasing membership to 5000 by the 2012 Annual Meeting.  We achieved this objective and here is how we got there:  the membership campaign task force (chaired by Brenda Rinehart) worked with the AHRA CEO to develop an unprecedented organizational one fee membership structure, divided the entire country into nine zones, selected zone leaders, and together went to work launching a formidable campaign that today has over 60 AHRA member volunteers.  Thank you to the membership campaign task force and all the zone and state leaders for your efforts.

Take some time to celebrate our profession this month as we commemorate the 117th anniversary of the discovery of x-ray.  As you take time to recognize your staff, don’t forget about yourself – we need to pat ourselves on the back occasionally, too.  I often take this time to reflect on my career path and revisit what made me want to enter the medical imaging profession. Space and character limitations prevent me from sharing my journey here with you, but I will do so in time and when I have more than one page to write. So for now I say to you: there is no long term archive for energy, you must generate it and preserve it every day, and invest it wisely to keep the passion flame burning.

Going to RSNA? If so, please make sure to stop at the AHRA booth within the Associated Sciences Pavilion, and join us at the AHRA reception scheduled for Monday November 26.

Happy Thanksgiving to all.

Carlos Vasquez, RT(R), CRA, FAHRA, FACHE is president of the 2012-2013 AHRA Board of Directors. He is the division director of radiology services at Franciscan-St. Elizabeth Health in Lafayette, IN and can be reached at Carlos.vasquez@franciscanalliance.org

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