By Jason Scott, MBA, CRA, RT(R)(MR)
October 2012—Fall has finally arrived! If you are a Midwesterner like I am, you are looking forward to the end of a hot and dry summer. What better way to jumpstart the fall season than by attending the AHRA Fall Conference! This year’s conference will be October 16-18 at the Hyatt French Quarter, in the heart of the wonderful city of New Orleans. If you have never been to New Orleans it is truly a one of a kind city filled with beautiful architecture, delightful restaurants, and an exuberant nightlife.
As always, this year’s conference brings many great learning opportunities. We truly have something for everyone. We are proud to offer the Basic Track, a pre-conference CRA Exam Workshop, an Advanced Track, and an exciting and brand new offering: the Medical Imaging Marketing Track.
Many healthcare markets are highly competitive, and radiology administrators are always looking for innovative ways to increase their referrals. Therefore, the Fall Conference Design Team has challenged the presenters of the Medical Imaging Marketing Track to bring forth their most unique and out-of-the-box marketing programs that have delivered real results to their respective organizations and/or clients. There will also be ample time for attendees to network with their peers around marketing and business strategies and solutions. There is no additional fee to attend this intuitive session, but it is asked that you reserve a spot in advance.
In conjunction with the marketing track, the Fall Conference will play host to the launch of the “Now That’s Serious Marketing” awards program. AHRA members and their respective marketing teams are encouraged to submit entries that highlight their marketing efforts in any campaign that builds awareness and business for any radiology service. Each entry must be accompanied by a brief description of the campaign. Graphics/campaign materials should be mounted on to a 20” x 24” black foam core poster board. All entries will be displayed at the Fall Conference. The entries will be judged by a panel of peers and industry experts. For more information please click here. All entries must be received by October 10, 2012 to be considered.
I had the pleasure of attending the Basic Track a couple years ago and found the program to be invaluable. The presenters are seasoned administrators in the field of radiology management. The courses cover such important topics such as asset management, negotiations, budgeting, project management, and writing skills, to name a few. If you are just beginning your radiology leadership career or know someone who would benefit, this would definitely be a worthwhile course to attend.
The CRA exam workshop is a great way to prepare you to take the exam. There are currently 896 CRAs and 16 retired CRAs. I personally enrolled in the CRA workshop last year, and it was beneficial to me for passing the exam!
As always, the Advanced Track has something for everyone. The Design Team has focused on topics devoted to overcome the many challenges associated with our profession. Some of the topics include:
- Increasing productivity
- Coding and reimbursement
- Asset management
- Increasing referrals
- Influencing people
As the Fall Conference Design Team Chair, I want to personally invite everyone to this educational and fun-filled event. I know that everyone will take away many new and fresh ideas to improve your work environment.
I am looking forward to seeing everyone in New Orleans!
Jason Scott, MBA, CRA, RT(R)(MR) is the director of imaging/cardiac diagnostics/pulmonary/neurodiagnostics at Witham Health Services in Lebanon, IN. He can be reached at firstname.lastname@example.org.