Putting on a Successful Area Meeting

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By Jason Scott, MBA, CRA

May 2012—As a volunteer in AHRA’s membership growth campaign, I wanted to organize a free local area meeting in Indianapolis to highlight some of the wonderful benefits that AHRA has to offer to imaging professionals in my area. I also wanted attendees to have a chance to network with each other, as well as a chance to earn CE credit. With the generous support of Hitachi Medical Systems, we made this meeting a success.

I was pleasantly surprised by how easy it was to organize this meeting. AHRA staff member Renee Decourcy was a valuable asset in assisting with this meeting. Renee contacted Hitachi to iron out all the details of the event. She took care of the CE credits, the attendee list, shipping the appropriate materials needed for the event, and countless other miscellaneous items. All I had to do was find a venue and another speaker (which turned out to be me!).

The speaker topics were of interest to all radiology administrators. Megan Yezak, marketing manager from MidMichigan Health, spoke about building a successful outpatient imaging market. Particularly, Megan’s presentation focused on assessing your outpatient imaging referral base in order to strategize ways to increase market share. Megan also presented a case study based upon optimizing the ways that her organization succeeded in building its market share. My presentation focused on ways to increase patient satisfaction scores. With the advent of pay-for-performance, it is crucial to provide the very best care to our patients in order to qualify for maximum reimbursement. I also spoke about ways to create a culture that is focused on providing quality care.

The meeting was a resounding success. We had over 60 people sign up! We even had some people attend from the neighboring states of Illinoisand Ohio. Everyone in attendance came away with something new that could be applied to their facilities.

I would strongly encourage AHRA members to host a local area meeting. It is a very simple process that all starts with contacting the AHRA office. It is a great way to foster relationships with your colleagues, develop new ideas to implement at your facility, and spread the word about how great it is to belong to such an invaluable organization like AHRA.

For more information about putting together your own local area meeting, please visit the About Area Meetings page on the AHRA website.

Jason Scott, MBA, CRA is the director of imaging/cardiac diagnostics/pulmonary/neurodiagnostics at Witham Health Services in Lebanon, IN. He can be reached at jscott@witham.org.

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