Our Purpose Driven Association

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By Roland Rhynus, CRA, FAHRA

February 2011–They say we become effective by being selective. This ideology is woven throughout the book The Purpose Driven Life, Rick Warren’s best seller. His focus on an individual’s purpose has impacted the millions who have read it. Would you agree that when we know our purpose, our daily decisions are clearer? My pastor recently began a sermon series discussing the best thing you can do: for yourself, and, over the next weeks, your spouse, your family, your heart, and for others. His premise was that the best thing you can do for yourself is to understand your purpose. Where does your deepest passion intersect with a big world need? That intersection is likely your purpose and understanding your purpose invests your life with meaning, clarifying each decision. Certainly I’m no expert, but there is much truth to what they present.

I’m very proud that AHRA is filled with purpose driven leaders. On a daily basis we infuse our passion for patient safety, quality improvement, efficiency, and effectiveness, and all the while educating and mentoring not only our teams, but colleagues near and far. This month I want to highlight yet another of our heritage members, Louise Broadley. I think you’ll catch a glimpse of her passion and purpose as you read her comments below. She certainly is someone whose passion for radiology and excellent patient care led her to the natural course of mentoring, something she’s been continually doing since her early days in imaging.

But before we go there and for those who may not know Louise, but recognize the name, here’s why.

The Broadley Scholarship program was established to honor Louise as a long time AHRA leader. Consistent with Louise’s contributions to the careers of countless administrators and radiologic technologists, this program provides scholarship support to imaging administrators seeking to enhance their careers through formal education. The AHRA Education Foundation awards up to two Broadley Scholarships yearly at $2500 each. The program is intended to provide assistance to current AHRA members who hold a supervisory position within a medical imaging department or imaging center and have been accepted into an initial undergraduate or initial graduate degree program relevant to a supervisory career in the medical imaging field. (Click here for complete eligibility requirements.)

Louise Broadley recently reflected on how AHRA has impacted her life:

Louise Broadley (right) pictured with 2009 Broadley Scholarship recipient Donna Morris.

“My career in radiology began in the US Navy during World War II. After my discharge in 1946, I started my 50+ years at New York Medical College in New York City as a technician.  Over the next couple years, I progressed from staff to management, handling the non-medical chores for the radiologist, a new position in those days.  I encouraged the staff to attend education sessions to enhance their value to the workplace. As that position spread over the North Atlantic region, local educational meetings were held in the departments in various cities.  It soon became apparent that we need more structure. In 1972, we began conversing with various hospitals across the nation.  Then, in 1973, a group of us from across the country realized we did need more than just local meetings and the AHRA was officially founded that summer during a New Orleans meeting.  I found the opportunity was great to learn and take back to the staff.  I also got some of them actively involved in memberships with AHRA.  I became involved both regionally and nationally, serving as member and chairwoman on various committees.  I also got involved in officers positions and became a board member.  All my years as membership chairwoman were so rewarding when I would hear from a new member how the lectures had helped him or her, and hearing about the information and association with others all having the same problems would lead to finding answers.  These committees, for example, provided me the opportunity to sell the educational benefits of AHRA across the country.  I was further involved with formation of Fellow status to recognize the members who have become involved with many aspects of education in lecturing, mentoring, writing, etc.

“Some of the things that stick out in my mind and I hold so dear are when I received the Gold Award for activities within the field of radiology, the AHRA association, etc. Also I was deeply honored when the AHRA Education Foundation informed me that they were forming a scholarship in my name to provide funding annually to several AHRA members to use in the furthering of their education.

From the 2008 AHRA Annual Meeting (left to right): Louise Broadley, Carlos Vasquez, and Jeff Palmucci.

“While an active member, I had the opportunity to lead a group of members to Russia in 1988 to visit hospitals and exchange lectures.  Theirs were very enlightening and interesting.  In addition, I led four groups of AHRA members to China during the 1980s and 1990s. These were all under the program set up by the Chinese Ministry of Health.  We exchanged lectures and knowledge.  We visited hospitals that were very basic to start and each progressive hospital was a little more furnished.  We found hospitals doing wet film processing and hanging their films up who had never heard of or seen an automatic processor.  Our third visit took us into Tibet to a brand new hospital that had the very latest of equipment, some of which was not yet in our American hospitals.  Radiologists who had traveled out of the country were assigned there for a two year period to train with the radiologists who did not have the opportunity to go abroad to the US or other countries.

“My last trip there was by special invitation of the Chinese government to people of all walks of life who had led previous trips.  It was composed of 20 representatives of medicine, lawyers, accountants, bankers, business people, teachers, clergy, etc, to try and promote tourism following the tragedy of Tiananmen Square.

“Finally, in lectures and discussions I always stressed how much education can do for an individual as well as how participation can be self educating and fun.  I know my active years with the AHRA were what helped me be a success.  The education, comradery, and mentoring were invaluable.  I have made lifelong friendships that blend into my retirement years.  My 50+ years of work would not have turned out as well without the involvement of AHRA.”

I trust that each of you is noticing the trend from our heritage members: Louise, Monte Clinton, Loretta Hanwell, and others you may know. Each has been or currently is promoting our profession here and abroad. They were well ahead of our current thoughts on how to expand globally, and clearly they are still leading with their passion and purpose.  My hope is that each of us infuses purpose in all that we do.

Invest in meaningfulness (and of course our Education Foundation!).


Roland Rhynus, CRA, FAHRA is President of the 2010-2011 AHRA Board of Directors. He lives in Loma Linda, CA and can be reached at rrhynus@llu.edu.


  1. Great choice for highlighting Louise’s career. Louise has always been a strong proponent of education and international collaboration which was very dear to my heart during my tenure in Hong Kong. I appreciated Louise and Brenda supporting me while I was abroad and kept me “close” to my profession both while out of the country and at home attending the AHRA annual meetings. I don’t think I would be where I am at today without their encouragement and support.

  2. Thanks John, I think our Heritage members have always been exceptional examples of leading with a purpose. I concur with your comments and on a personal note have the exact same appreciation for these two wonderful ahra leading women. RR

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